What's Your Story?

5/14/2019 (Permalink)

Bio- Hazard Clean Up

Have you ever heard of “Story Marketing”?  It is a great way to get people to know -like- and trust you.  Most of us in the sales world are selling something that most people do not know anything about nor do they want to.   I work at SERVPRO of Western O’Fallon/ Wentzville.  No one wants to hear about how to clean up sewage or the details of cleaning up a crime scene.  In order to get people to want to listen to what it is that I do I have to make it interesting.  I have to tell a story.  We have been listing to stories our whole life.  We love it. 

When I tell about a Bio clean that we did I could say. - We clean up Bio hazard waste.  We have the equipment that we use to clean this in the right way.  That tells you nothing and it does not hold your interest at all. 

But how about this.  We once received a call from an auto action facility.  They had gotten a car in that a person had passed away in.  This person was tested positive for aids and there were needles in the car.  Our highly trained crew suited up and went to the job.  They had to smoke bomb the car to get rid of any contamination that may or may not be in the car.  After that they went in to clean it out and make sure there were no needles hiding in any of the crevices.  Sounds scary to me but the guys have been trained and they have the right equipment to do this.  After they were done with the job the car was like new and ready to sell.  So, there we have it.  “Like it never even happened.”

When I am out networking and I am able to tell a story about what we do it sticks with them.  They will go home and remember that we clean up bio waste.  The same holds true with water jobs or fire, even mold.  If I say we clean mold.  That’s it nothing more.  You don’t care.  You do not have mold at that time and I am not interesting.  But when I make it a story it is now interesting.  You will remember. 

You can use this for anything.  This is the way we have been teaching people things for years.  Most things that I know started off in a little golden book.

With that being said.  Tell me – What’s your story?